Logo with text reading "At the pace of business." The word "pace" has a different coloured ring under each letter.

2025 to 2030 Strategic Plan

Vision

To be the city's most valued advocate, resource, and champion for business.

Mission

Influencing government, encouraging connections, and delivering relevant services.

Values

We are guided by a foundation of beliefs and behaviours to hold ourselves accountable and ensure sound judgement in decision-making.

Respectful, friendly and collaborative, we believe in the power of partnership and excellent customer service. We work for our members and always keep their needs top of mind.

We champion fresh ideas and approaches that push boundaries, ensuring our Chamber is at the forefront of industry standards. We continuously seek better ways to serve, adapt and deliver value to our members, We are curious and driven by a desire to understand, learn, and explore new possibilities. This curiosity helps us discover unique perspectives and provide insights that benefit our collective success.

We mean what we say. We take responsibility for our actions, ensuring transparency and accountability in everything we do. We believe in open dialogue and clear communication.

Responsive and proactive, we anticipate the needs of our members and community, taking action to seize emerging trends and challenges. By looking ahead and learning from our mistakes, we drive progress. We are attentive and quick to address the needs of our members, ensuring timely support and resources. Our ability to adapt and respond effectively builds trust and relevance.

Everyone is welcome at the Chamber. Our commitment to ensuring we are educated and informed on the changing demographics of our business community allows us to create an environment where everyone feels included, heard and respected.

Our Priorities

Four areas of focus will help us along our journey to achieve our long-term goals, with member value always top of mind.

A white checkmark with three red circles below it

We guide our members through the ever-changing business economy and policy changes that impact your bottom line. Through relevant, timely and accurate information and education, thorough research and good business planning, we help members feel ready for their bright and successful future.

We champion transparent, responsible governance by respectfully holding government decision-makers accountable for delivering on their promises. We regularly engage businesses and collaborate with community and external partners to bring real and achievable solutions to challenges. We actively and consistently engage with decision-makers to ensure policy changes benefit the business community and build our local economy.

We know our members and we are their champion. We bring our collective strength to the stage through business development partnerships. We seize and create opportunities to congratulate, celebrate, and collaborate...to bring you business and embrace our community's entrepreneurial and innovative northern spirit. We showcase our abilities to local, regional, provincial, national and international markets.

A white icon of two people talking with six green circles between them

Through networking and engagement, we help you stay connected. Our opportunities are meaningful and diverse, strengthening and expanding relationships between members, businesses, government and the community. We recognize the need to create connections with the diverse and changing demographics of our membership and our community's future leaders. We continuously improve our customer-service and member value through regular individual and group engagement.